/* Media first. The working studies carry the page, with one clear path into setup. */
.craft-hero{padding-top:48px;padding-bottom:48px}
.craft-intro{display:flex;align-items:flex-end;justify-content:space-between;gap:32px;margin-bottom:32px}
.craft-intro h1{font-size:clamp(48px,5.1vw,76px);font-weight:500;line-height:1.02;letter-spacing:-.036em;margin:15px 0 0}
.craft-intro-right{padding-bottom:4px}.craft-intro-right>p{font-size:22px;line-height:1.45;letter-spacing:-.025em;margin:0 0 20px;color:var(--ink)}
.craft-intro .hero-actions{margin-top:0;gap:10px}.craft-intro .button{min-height:48px}.craft-note{display:block;font-size:13px;color:var(--muted);margin-top:13px}
.craft-studies{display:grid;grid-template-columns:1.24fr 1fr;gap:20px}.craft-studies:has(.study-lookout){grid-template-columns:1.18fr 1fr 1fr}
.study-card{min-width:0}.study-image{display:block;position:relative;aspect-ratio:1.6;overflow:hidden;border-radius:14px;background:var(--panel)}
.study-image img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .65s cubic-bezier(.2,.7,.2,1)}
.study-motion{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .25s;pointer-events:none}.study-motion.is-ready{opacity:1}
.study-image:hover img{transform:scale(1.035)}.study-image:after{content:"";position:absolute;inset:55% 0 0;background:linear-gradient(transparent,#0008);pointer-events:none}
.study-open{position:absolute;right:18px;top:18px;display:grid;place-items:center;width:44px;height:44px;border-radius:50%;color:white;font-size:25px;background:#111b;border:1px solid #fff4;transition:transform .2s;z-index:1}
.study-image:hover .study-open{transform:rotate(45deg);background:var(--orange);color:#111;border-color:var(--orange)}
.study-caption{position:absolute;bottom:22px;left:24px;color:white;font-size:20px;font-weight:500;letter-spacing:-.025em;z-index:1}
.study-details{display:flex;justify-content:space-between;align-items:center;padding:19px 3px 6px;gap:12px}.study-type{font-size:10px;color:var(--muted);letter-spacing:.1em;font-weight:600}.study-details h2{font-size:24px;font-weight:550;letter-spacing:-.04em;margin:5px 0 0}
.study-build{font-size:14px;font-weight:500;border:1px solid var(--line);padding:11px 15px;border-radius:8px;color:var(--ink);display:flex;gap:22px;align-items:center;transition:background .18s,border-color .18s;white-space:nowrap}.study-build:hover{background:var(--panel);border-color:#777}
.craft-proof{display:flex;justify-content:space-between;gap:12px;margin-top:20px;padding-top:19px;border-top:1px solid var(--line);color:var(--muted);font-size:13px}.craft-proof a{color:var(--ink);font-weight:500}
.rail-section{padding-top:26px}.section-heading h2{font-weight:500;letter-spacing:-.032em;line-height:1.05}.section-heading p{color:var(--body);font-size:15px}
.build-flow{padding-top:64px;padding-bottom:64px}.build-flow .section-heading{align-items:flex-end}.build-flow .hero-kicker{margin-bottom:14px}
.build-flow-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.build-flow-steps>a{position:relative;display:block;padding:28px 28px 30px;background:var(--panel);border-radius:var(--radius);transition:background .2s}.build-flow-steps>a:hover{background:var(--panel-2)}.build-flow-steps>a:hover h3{color:var(--orange)}
.flow-number{display:block;color:var(--muted);font-size:12px;margin-bottom:38px;font-variant-numeric:tabular-nums}.build-flow-steps svg{position:absolute;top:26px;right:26px;width:28px;height:28px;stroke:var(--body);stroke-width:1.4;fill:none;stroke-linecap:round;stroke-linejoin:round}.build-flow-steps h3{font-size:24px;font-weight:550;letter-spacing:-.035em;margin:0 0 12px;transition:color .2s}.build-flow-steps p{max-width:29ch;color:var(--body);line-height:1.6;font-size:15px;margin:0}.flow-arrow{display:block;margin-top:30px;font-size:21px}
.craft-pricing{display:grid;grid-template-columns:1fr 1fr;gap:18px;max-width:940px}.craft-plan{padding:30px;border:1px solid transparent;border-radius:var(--radius);background:var(--panel)}.craft-plan-pro{border-color:#ff6a1a75;background:#171411}.plan-top{display:flex;align-items:center;justify-content:space-between;gap:20px}.plan-top h3{font-size:25px;letter-spacing:-.035em;font-weight:600}.plan-top>span{font-size:27px;font-weight:500;letter-spacing:-.045em}.plan-top b{font-weight:500}.plan-top small{font-size:13px;letter-spacing:0;color:var(--body)}.craft-plan>p{color:var(--body);margin-top:14px;font-size:15px}.craft-plan ul{list-style:none;margin:26px 0;padding:0;display:grid;gap:13px;font-size:15px;color:var(--body)}.craft-plan li{padding-left:22px;position:relative}.craft-plan li:before{content:"✓";position:absolute;left:0;color:var(--ink);font-size:13px}.craft-plan .button{width:100%;min-height:48px}.craft-plan .plan-fine{font-size:12px;text-align:center;color:var(--muted);margin:13px 0 0}.pricing-footnote{display:flex;gap:10px;flex-wrap:wrap;font-size:13px;color:var(--muted);margin-top:22px}.pricing-footnote a{color:var(--ink)}
@media(min-width:1000px){.craft-studies .study-softlight .study-image{aspect-ratio:auto;height:calc((min(1440px,100vw - 48px) - 20px) / 2.24 * 1.24 / 1.6)}}
@media(max-width:900px){.craft-intro-right>p{font-size:19px}.craft-intro h1{font-size:56px}.craft-studies,.craft-studies:has(.study-lookout){grid-template-columns:1fr 1fr}.study-image{aspect-ratio:1.25}.study-caption{font-size:17px;left:18px;bottom:18px}.study-details h2{font-size:22px}.study-build{padding:10px;gap:10px}.build-flow-steps>a{padding-right:22px}.build-flow-steps>a+a{padding-left:22px}}
@media(max-width:650px){.craft-hero{padding-top:30px;padding-bottom:28px}.craft-intro{display:block;margin-bottom:26px}.craft-intro h1{font-size:53px;line-height:1.01}.craft-intro h1 br{display:none}.craft-intro .hero-kicker{font-size:10px}.craft-intro-right{margin-top:20px}.craft-intro-right>p{font-size:17px;margin-bottom:17px}.craft-intro-right>p br{display:none}.craft-intro-right>p br:after{content:" "}.craft-intro .button{font-size:13px;min-height:46px;padding:12px 15px}.craft-note{font-size:12px}.craft-studies,.craft-studies:has(.study-lookout){grid-template-columns:1fr;gap:26px}.study-image{aspect-ratio:1.4}.study-details{padding-top:14px}.study-caption{font-size:19px}.craft-proof{font-size:12px;flex-direction:column;gap:10px}.build-flow{padding-top:40px;padding-bottom:32px}.build-flow .section-heading{align-items:flex-start;gap:18px;flex-direction:column}.build-flow-steps{grid-template-columns:1fr;gap:10px}.build-flow-steps>a,.build-flow-steps>a+a{border-left:0;padding:23px 44px 23px 47px}.flow-number{position:absolute;left:0;top:29px;margin:0}.build-flow-steps svg{right:0;top:26px;width:25px;height:25px}.build-flow-steps h3{font-size:23px}.build-flow-steps p{font-size:14px;max-width:unset}.flow-arrow{display:none}.craft-pricing{grid-template-columns:1fr}.craft-plan{padding:24px}.pricing-section .section-heading{align-items:flex-start;gap:16px}.section-heading h2{font-size:29px}.section-heading p{font-size:14px}}
@media(prefers-reduced-motion:reduce){.study-image img,.study-open,.study-build,.build-flow-steps h3{transition:none}.study-image:hover img,.study-image:hover .study-open{transform:none}}

/* ---- Objective hero: pinned for under one screen; the dive into the lens leads to the store ---- */
.hero-objective-wrap{height:calc(100vh + 120vh);position:relative}
.hero-objective{position:sticky;top:0;height:100vh;min-height:560px;overflow:hidden;background:#0b0b0d;display:flex;align-items:center}
.hero-objective-canvas{position:absolute;inset:0;width:100%;height:100%;display:block;opacity:0;transition:opacity .9s ease}
.hero-objective[data-state="ready"] .hero-objective-canvas{opacity:1}
.hero-objective[data-state="failed"] .hero-objective-canvas{display:none}
.hero-objective-veil{position:absolute;inset:0;pointer-events:none;background:linear-gradient(90deg,rgba(11,11,13,.86) 0%,rgba(11,11,13,.55) 34%,rgba(11,11,13,0) 58%),linear-gradient(180deg,rgba(11,11,13,0) 70%,rgba(11,11,13,.9) 100%);transition:opacity .4s ease}
.hero-objective[data-field="on"] .hero-objective-veil{opacity:0}
.hero-objective-field{position:absolute;inset:0;pointer-events:none}
.hero-objective-field[hidden]{display:none}
.hero-objective-inner{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:center;height:100%;padding:72px 0 64px}
.hero-objective-copy{max-width:640px;will-change:opacity,transform}
.hero-objective-copy[data-off]{visibility:hidden}
.hero-objective .hero-kicker{margin-bottom:14px}
.hero-objective h1{font-size:clamp(52px,6.4vw,96px);font-weight:500;line-height:1;letter-spacing:-.036em;margin:0}
.hero-objective-lead{font-size:clamp(19px,1.9vw,29px);line-height:1.36;letter-spacing:-.022em;color:var(--body);margin:24px 0 0;max-width:26ch}
.hero-objective .hero-actions{margin-top:26px;gap:10px}
.hero-objective .craft-note{margin-top:14px}
.hero-objective-tag{position:absolute;right:0;bottom:22px;font-size:12px;color:var(--muted);text-decoration:none;letter-spacing:.02em}
.hero-objective-tag:hover{color:var(--ink)}
.hero-objective-hint{position:absolute;left:0;bottom:22px;margin:0;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.hero-objective-hint:after{content:"";display:inline-block;width:1px;height:18px;background:var(--muted);margin-left:12px;vertical-align:middle;opacity:.7}
.hero-objective[data-field="on"] .hero-objective-hint,.hero-objective[data-field="on"] .hero-objective-tag,.hero-objective[data-open="on"] .hero-objective-hint,.hero-objective[data-open="on"] .hero-objective-tag{opacity:0}
.hero-objective-hint,.hero-objective-tag{transition:opacity .3s ease}
.hero-objective-caption{position:absolute;left:50%;bottom:26px;transform:translate(-50%,8px);white-space:nowrap;padding:10px 16px;border-radius:999px;background:rgba(21,21,24,.82);border:1px solid rgba(255,255,255,.12);color:var(--body);font-size:13px;text-decoration:none;opacity:0;pointer-events:none;transition:opacity .3s ease,transform .3s ease}
.hero-objective-caption b{color:var(--ink);font-weight:600;margin-right:6px}
.hero-objective[data-field="on"] .hero-objective-caption{opacity:1;transform:translate(-50%,0);pointer-events:auto}
.hero-objective[data-open="on"] .hero-objective-caption{opacity:0;pointer-events:none}
.hero-objective-caption:hover{color:var(--ink)}
@media(max-width:900px){.hero-objective-caption{white-space:normal;text-align:center;width:calc(100% - 32px);bottom:18px}}
/* the store rides up over the pinned hero */
.craft-hero{position:relative;z-index:2;background:var(--bg);padding-top:28px;border-top-left-radius:22px;border-top-right-radius:22px;margin-top:-22px}
@media(max-width:900px){.hero-objective-wrap{height:calc(100vh + 105vh)}.hero-objective{min-height:520px}.hero-objective-inner{justify-content:flex-start;padding-top:40px}.hero-objective-veil{background:linear-gradient(180deg,rgba(11,11,13,.9) 0%,rgba(11,11,13,.6) 36%,rgba(11,11,13,0) 55%,rgba(11,11,13,0) 82%,rgba(11,11,13,.95) 100%)}.hero-objective-copy{max-width:none}.hero-objective h1{font-size:clamp(46px,12vw,64px)}.hero-objective-lead{font-size:17px}.hero-objective-tag{right:auto;left:0;bottom:44px}.hero-objective-hint{bottom:20px}}
html[data-hero-motion="reduced"] .hero-objective-wrap{height:auto}
html[data-hero-motion="reduced"] .hero-objective{position:relative;height:auto;min-height:clamp(560px,86vh,880px)}
@media(prefers-reduced-motion:reduce){.hero-objective-canvas,.hero-objective-veil,.hero-objective-hint,.hero-objective-tag{transition:none}}

/* Scroll reveal, after the ui8.ai/forge reference: content rises a little and
   fades in as it enters, once, 0.5s ease-out, staggered inside a group. The
   page is fully readable without it: .is-in is set immediately when the
   observer is unavailable or the reader asked for reduced motion. */
[data-reveal]{opacity:0;transform:translateY(26px) scale(.988);
  transition:opacity .85s cubic-bezier(.16,1,.3,1),transform .85s cubic-bezier(.16,1,.3,1);
  transition-delay:var(--reveal-delay,0ms);will-change:opacity,transform}
[data-reveal].is-in{opacity:1;transform:none}
[data-reveal].is-in{will-change:auto}
@media(prefers-reduced-motion:reduce){
  [data-reveal]{opacity:1;transform:none;transition:none}
}