Six of eight measures moved in our favour against July.

The two that did not are weekly retention and support tickets — and they sit in different groups, so they need separate answers.

Unfavourable movement only Order

Showing 8 of 8 measures

Northwind measures · August 2026
Measure	August 2026	Movement	Reading
	48,210	+6.1%	Favourable
	3,904	+12.4%	Favourable
	$212,400	+8.8%	Favourable
	41%	−1.2 pts	Unfavourable
	2.9%	−0.3 pts	Favourable
	7m 42s	+14s	Favourable
	1,118	+3%	Unfavourable
	47	+3	Favourable

Selected measure Growth

Active users

48,210

vs. July +6.1%

Higher is better. Active users rose 6.1% against July.

Percent movement vs. July

The four measures reported as a percent change, on one shared scale.

New signups

+12.4%

Revenue

+8.8%

Active users

+6.1%

Support tickets

+3%

Point and time movement vs. July

Units differ, so these are shown as values rather than on a shared scale.

Weekly retention−1.2 pts
Churn−0.3 pts
NPS+3
Median session+14s